Commercial Video
Basics:
These videos are highly produced TV commercial style videos. They are generally used in advertising campaigns. Of all the production types, these are the most high-end from a quality standpoint, and include significant Pre-Production.
Shortest: Exactly 30 seconds
Longest: Exactly 60 Seconds.
Depending on complexity, can range from $10,000-$50,000. However, lower cost options are reachable with significant production level downsizing.
Samples:
Property Tour Video
Property Video
Process:
Pre-Production: Commercial Videography typically has the most extensive Pre-Production process, including approving locations, concept samples, and much more. You can expect a fairly detailed process, depending on the quality and placements.
Production: Commercial Shoot days are typically 1-3 days. Commercial Video generally have a large production crew with unique equipment needs and rentals.
Post-Production: Editing the videos together with music, text, and graphics. The editing phase begins with the creation of an “Initial Draft” which is sent to the client. The client then gets the opportunity to suggest revisions, at no cost.
Great For:
High End Ads: Commercial Video lets you showcase your product in entertaining and memorable short pieces.
Social Media Snippets: Because there is such a strong and diverse selection of footage from these shoots, you can often get added value by using content in short from segments as part of your regular social media profile.
High Value Asset: These types of videos are high value assets that have a significant shelf life and yield ROI for years to come.