Explainer Video Production
These videos are essentially “cover videos”. They explain and showcase the key aspects of your company. It is common for small to midsized companies to have an explainer video.
Basics:
Shortest: 30 seconds (Quick Explainer with Voiceover or 1 Interview. Can be quick shoots.)
Longest: 2-Minutes. (More Long Winded with layers of information, multiple interviews, B-Roll variety)
Low End: $800 (Basic Production Level)
High End: $4,150+ (Premium Production)
Samples
Therapy Practice Video
Day Care Video
Non-Profit Video
Global Shipping Video
Process:
Pre-Production: Pre-Production is generally detailed and fairly long winded for explainer videos, as we learn all about your company, share ideas, and come to terms on a mutually agreed storytelling strategy.
Production: If included, we schedule shoot days and execute Pre-Production discussions. This includes the capturing of Interviews, B-Roll, and much more.
Post-Production: Editing the videos according to Pre-Production discussions. The editing phase begins with the creation of an “Initial Draft” which is sent to the client. The client then gets the opportunity to suggest revisions, at no cost.
Great For:
Website Landing Pages: As part of generally large scope marketing efforts, new and established companies will create Explainer Videos to place directly on websites and destination landing pages.
Advertisements: As part of video marketing campaigns, companies will include explainer videos as assets within their advertising campaigns.
Client Facing Companies: Companies which naturally have interaction with clients benefit greatly from explainer videos, as they give viewers a chance to meet their potential hires.